Guest post by Carla Lopez from Boomerbiz
It may not be easy to start and run your own business, but using the right marketing strategies, you can successfully attract clients and generate revenue at any age. From partnering with other companies to leveraging social media, let us explore some of the tips for marketing your business as a senior entrepreneur.
Use Search Engine Optimization (SEO)
If you own a business, it is essential to familiarize yourself with websites and search engine optimization (SEO). Use your website and social media to increase brand recognition and generate more traffic. In addition, learn how to leverage social media marketing and develop your networking skills to maximize exposure. The better your online presence is, the more customers you reach.
Focus on Social Media
Social media is an excellent way to build your brand, connect with customers, and promote your products. Start by creating your business profiles on Twitter, Instagram, and Facebook. Stay active on these networks by posting information about new products, upcoming sales, and promotions or by answering customer questions. You can also use sites such as Reddit or LinkedIn to provide free advice on various topics. And don’t forget about video platforms, such as YouTube. There are many ways to market your business effectively through social media, but you must be creative to grab your audience’s attention.
Hiring a social media manager is the best way to execute an effective social media strategy but it may not be necessary if you can do it yourself. You can find these digital professionals for hire on online job boards. Check into social media manager hourly rates before hiring someone; social media managers charge $14 to $35 per hour, but could charge significantly more depending on their expertise and skill set.
Seek Out Referrals
One of the best ways to acquire new customers is through referrals. A satisfied customer is one of your most powerful marketing tools. If you have some customers, try asking them if they know anyone else who needs your product or service. Often, people are willing to introduce you to someone who could be interested in what you’re offering. Ensure you thank your existing customers and let them know how much they mean to your business by offering something like a discount on future purchases. Building a good rapport with your clients can go a long way for your business.
Give out Free Products or Coupons
Giving away free samples of your product is an excellent way to attract new customers and get your name on people’s lips. It also helps build customer loyalty by providing something customers can use regularly. Just ensure you have enough inventory to last through all your promotions. Also, while providing samples or free service is good for building your portfolio, beware of parties that expect to do free business with you in return for ‘exposure’.
Do Businesses Collaborations
No matter what type of business you run, forming relationships with other companies helps market your business. There are many reasons you might want to team up with another company. You may be able to cross-promote products or services, as your audiences may overlap. It is also helpful to network within your local community; senior centers are great places to network and develop partnerships.
Become an Effective Marketer
Running your own business can be rewarding and fulfilling, but it can also be stressful. As a senior entrepreneur, you have plenty of experience and wisdom to help you succeed. Use these tips to market effectively, build new relationships, and gain brand awareness among potential customers.
Visit Boomerbiz.org for resources to start your business in your golden years.