What is Domain Authority?
Domain Authority (DA) is your website’s ranking as a subject matter expert in a topic. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
If your website has a high Domain Authority, there might be a higher probability that Google will boost your site’s rankings, increasing the chances of your site appearing on the first page of Google’s searches.
Do note that Domain Authority (DA) is not a metric used by Google to determine search rankings and has no effect on the Search engine result pages (SERPs).
Disclosure: Some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through to make a purchase.
What Factors Affects Domain Authority (DA)?
1. Domain Age
The older the site, the higher the probability that Google will rank it as more established. Hence, higher Domain Authority (DA). This could be the reason why some consumers are willing to pay a higher price for the older, more established domains because these domains already have a strong ranking formed.
2. Domain Popularity
Depending the popularity of your site’s contents, repeated page visits and high frequency of visits might boost the Domain Authority (DA). Google might take it as a sign that the content is useful and relevant to the mass audience that performs searches for similar topics.
3. Domain Size
The more pages indexed, the bigger the domain size, leading to higher Domain Authority (DA). Creating more content can increase the Domain Size.
Why is Domain Authority (DA) Important?
To increase the probability of your content being ranked higher on Search engine result pages (SERPs). Higher engagements with visitors could boost your advertising revenue.
To attract collaborations with brands who are looking for a content creator with an authoritative voice in a specific niche they require.
How to Check your Current Domain Authority (DA)?
Moz Bar – Free Chrome Extension
How to Improve Your Domain Authority (DA)?
1. Ensure your links consist of a high variety of sites and high authority sites. Remove bad links that may hurt your Domain Authority (DA) using this Broken Link Checker by Ahrefs.
2. Create engaging content and SEO- optimised content to increase web- traffic and visitors engagement, in turn boosting your chance of increasing Domain Authority (DA).
3. Earn high quality inbound links from websites with high authority scores.
4. Choose a domain name that is relevant to the theme of your site’s content. Visitors will have an idea of what your site is about based on your domain name, increasing the probability of them visiting.
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5. Optimize your page’s content, images and making your site mobile- friendly. Google’s Page Speed Insights is a tool for users to check their site’s loading time and provides suggestions on how to improve the deficiencies.
6. Improve internal link structure by helping your readers find what they want to find and providing suggested articles. Do not allow your readers to be ‘lost’ on your site as they will lose interest quickly if they cannot find what they are looking for.
7. Doing guest posts or collaborations with other content creators which are relevant to your niche and getting backlinks can boost your Domain Authority (DA).
8. Promote content on social media. You can find a list of my Social Media accounts here.
10. Updating content regularly
Are you to implement any of these tips to improve your Domain Authority (DA) today? Do leave a comment or pin this article for future reference!